Dear Moms & Dads,

Welcome to Filter Free Parenting! This is going to be your best experience ever, but… it’s also going to get quite hardcore. The mess, the sleep-deprivation, and, of course – the never-ending poop. That’s where we come in!

A unique concept of diaper subscription service

No time for shower – again? Just had your first coffee at 5pm? And then comes the moment of truth – the very last diaper in use. Again… We know. Have been there. This is why we created GEGE subscription service. Push the button once and forget about diapers forever. You see? We got you covered!

About us or real parenting story

GEGE is created by real parents who knows that here is no such thing as perfect parenting and shit happens. Every day. Which is a good thing actually. The question is how we deal with it. Of course – we have been there… And honestly, some of us got there once again. As parents ourselves we surely know that small thing like diapers can make a big difference. Like give some precious time for yourself! Maybe you can even find a moment for a perfect selfie… Kidding. Perfect parents live only in Instagram. We are no perfect. We are real, filter free. Like you.


To inspire real true and filter free parenting, loaded with positive emotions.


Become the first choice baby brand in terms of products and parenting philosophy.


  • We are authentic
    We support diversity and encourage everyone to remain true and bold - it is ok to make mistakes along the way, because we all do.

  • We are playful
    No matter how old we are, we all have a kid at heart who wants to be playful, joyful and optimistic - let him take charge sometimes and remember that happy parents will raise happy children.

  • We provide personal touch
    GEGE was created by real parents - we understand the day to day challenges of parenting and want to add a helpful hand to minimise the everyday hustle and make our customers smile.

  • We are honest
    We tell it how it is, we don’t need to sugarcoat anything - our intentions are to create a positive impact with everything we do.

  • We think and work outside of the “system”
    We believe there is something more to life than complying with the “norms of society” - we support the freedom of choice and we are not afraid to do things differently.

Filter Free Parenting

Kaspars Magrins
Founder and CEO (Dad of two. Still thinking maybe one more!? 😊)